Articles
- 01 The Product Comes Last. The Workflow Comes First. A firm chooses an AI product after it maps the function, workflow, and task the product will serve. Most buy first. That order reshapes the business.
- 02 The Tool Got Smarter. The Business Didn’t. Most founders are buying AI at the tool level. The change that actually matters is one layer down: in the operating model, and almost no one is managing it.